The New Art of Word-of-mouth Marketing

Book - 2005
Rate this:
The founder of Bzzagent reveals how businesses can tap into the power of everyday conversation. For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have been several books on this important subject (including The Tipping Point), but none with the real-world insights that Dave Balter offers as today's leading practitioner of word-of-mouth marketing. Balter's company, BzzAgent, has grown exponentially in just a few years; it now coordinates an army of 75,000 volunteers who talk up products they genuinely love, ranging from books, beer and jeans to perfumes, restaurants and sausages.
Publisher: New York : Portfolio, 2005.
ISBN: 9781591841104
Characteristics: viii, 214 p.
Additional Contributors: Butman, John


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at OPL

To Top