When Talent Isn't Enough
Business Basics for the Creatively InclinedBook - 2013
Many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough , copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner.
When Talent Isn't Enough offers savvy and easy-to-apply business advice for writers, designers, and artists who want to:
Run a profitable, fulfilling business
Market themselves alongside seasoned pros, in-house talent and established agencies
Understand the legalities of doing business
Spearhead hassle-free accounting and bookkeeping practices
Overcome challenging situations with clients
Embrace self-promotion as a solo professional
Cultivate lasting client partnerships
Publisher: Pompton Plains, NJ : Career Press, c2013.
Characteristics: 223 p.