Let the Elephants Run

Let the Elephants Run

Unlock your Creativity and Change Everything

Book - 2015
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At David Usher's company, CloudID Creativity Labs, a sign on the wall reads: "Dream big, let the elephants run!" The words are a reminder for us to hold a place in our minds for big ideas. Based on his wildly popular speaking engagements, Let the Elephants Run shows us how to reignite creativity whether in the head office, the home office or the artist's studio.

Usher believes creativity is in our DNA; it's in everyone, not just the creative class. We all start our lives as creative beings but for many, that spark of creativity becomes lost over time. Usher empowers readers to achieve more "ah ha" moments through two cornerstone principles of creativity: freedom and structure. Using photographs, artwork and illustrations, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes action pages to help readers start cultivating the habit of documenting their ideas for future execution.

A mix of personal anecdotes, and professional examples from the worlds of industry, technology, science, music, and art, this is an essential guidebook to reconnecting with our imaginations and nurturing our creativity in an accessible and productive way.
Publisher: Toronto, ON : Anansi, 2015.
ISBN: 9781770898684
Characteristics: 227 pages :,illustrations (some colour)


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Sep 08, 2017

A readable and very creatively laid out book about the creative process. Usher describes how he works, namely very hard. He makes extensive notes all the time and might have parts of 100 songs of which 14 make his final album. He says rules are important for everyday living otherwise we'd live in chaos, but for creative work the rules have to be suspended. He shows how to constantly switch things up - even sleep on the "wrong" side of the bed, try a different medium, etc. to let creativity flow. He talks quite movingly about the inevitability of failure and how so much depends on your reaction to it. His celebrity and obvious humanity (charitable work) make this an interesting read. You can't argue with this combination of caring and success.

May 16, 2016

This was a really enjoyable read, with lots of thoughtful insights and practical tips to develop your creativity.

Apr 22, 2016

I loved this book! I would describe it like a visually interesting self-help book on creativity without too many words. A great starter book for someone who wants to delve into their more creative side. It's important to note that the author describes creativity as part of every day life regardless of what you do for a living. Also, being a fan of his music, it was great to read about his personal experiences.

K_ROK Apr 17, 2016

I thought this was a great book for 'shaking the dust off' if one hasn't been creative in a while. It didn't take long to get through, a fast read for sure but some good stuff inside to get the creativity flowing. Also a cool insight to how David Usher gets creative.

CatherineG_1 Mar 25, 2016

Loved this book! As Usher states in the book, we all can get stuck in the rut of everyday living. Small steps can help us realize our creative self. Usher's book gives you a plan to start your creative path from beginning to end.
He includes worksheets as well as links to his music.
The bibliography at the end includes books and articles that are well worth a read, on their own.

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