Entrepreneur Magazine's Ultimate Guide to Google AdWords

Entrepreneur Magazine's Ultimate Guide to Google AdWords

Access 1 Billion People in 10 Minutes, Double your Website Traffic Overnight, Build A Profitable Ad Campaign Today--from Scratch

Book - 2014
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Google processes nearly 6 billion searches every day--making it a powerful advertising medium your business can't afford to ignore.

Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.

You'll learn how to:
Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
Implement flexible bid strategies that keep you on budget
Triple traffic with Google's Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by most Google advertisers
Chisel your way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn't working with Google's AdWords
Publisher: [Irvine, California] : Entrepreneur Press, [2014]
Edition: Fourth edition.
Copyright Date: ♭2014
ISBN: 9781599185422
1599185423
Characteristics: xvi, 377 pages :,illustrations
Additional Contributors: Todd, Bryan
Rhodes, Mike 1970-

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