Jobs to Be Done

Jobs to Be Done

A Roadmap for Customer-centered Innovation

Book - 2017
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" Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." -- Foreword Reviews

Let your CUSTOMERS drive innovation.

Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need.

First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence.

The concept is so simple (and can remake how companies approach their markets)--and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to:

* Gather valuable customer insights

* Turn those insights into new product ideas

* Test and iterate until you find success

Follow the steps in Jobs to Be Done , and you'll arrive at solutions that are both original and profitable.

Publisher: New York : AMACOM, [2017]
Copyright Date: ♭2017
ISBN: 9780814438039
Characteristics: xii, 210 pages :,illustrations
Additional Contributors: Farber, David R.
Wattman, Jessica


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