Direct Marketing in A WeekBook - 2003
This book will appeal to marketers of all levels hoping to improve both their skills and knowledge base in direct marketing.| Direct marketing describes the process where information about an individual's responses and transactions are recorded and this data is used to target, implement andcontrol marketing activity. It is the focus on the individual level that distinguishes direct marketing from traditional marketing methods. || This strategic sector of marketing has grown by over 20% since 1998 and is set to continue growing over the next 5 years. It is an area that marketingprofessionals are increasingly being asked to focus on and specifically skilled direct marketers are increasingly in demand.
Publisher: London : Hodder & Stoughton, 2003.
Characteristics: 95 p. :,ill. --