Never Say "no Comment"

Never Say "no Comment"

How Spin Doctors Answer Questions

Book - 2003
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- Go behind the scenes of 'Spin College' a top-secret media training centre where the Reporter From Hell teaches an engineer, a customer service executive and a police chief to use the common sense language of professional spokespersons.
- Play the Spin Doctor's Game to avoid the traps of negative messages and negative people.
- Write a One-Minute Power Message about the most important issues in your life or career, using a simple template.
Publisher: Toronto : LB Pub. Services, [2003]
ISBN: 9780969736936
Characteristics: vi, 180 p. :,ill. ;,23 cm.
Additional Contributors: Olds, George 1951-
Alternative Title: Never say no comment


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